In order to adapt to the Internet era, not only continue develop in the conservative business model, almost every enterprise have their own web sites. And do a new business model in the internet through the web building. The marketing effect of website building can be embodied in the following three points:
Website design is an integrated design process from the view of marketing conception based on the covering of enterprise positioning consideration, which includes a series of strategic research such as preliminary website localization, content diversity, page construction prior to proceeding with the domain name registration, space rental, website style design and creating website code.
November Baidu has a very big adjustment on November, the websites with the stable rankings are fell off, even some disappeared, made many webmasters very frightening,
Master Sun’s Art of War said: "a meticulous strategy before battle will result in more opportunity to victory, less strategy results in less opportunity to victory, let alone no strategy prior to battle. View from their planning, the outcome is obvious” Therefore, strategy plays a key role in website design even in its long-term development.
To keep up with the trend of the information age, it’s inevitable that SME websites come forth promptly, in addition, there is no much difficulty in building a professional enterprise website by cost of several thousands yuan at present.
Website structure is also a basic point in website design, yet some irresponsible companies pay less attention to those details, just leaving a retroaction to whole site.