2025 AI Advertising Strategy: Tencent's Open-source Model Assists Precise Marketing

01 January 2026

2025年，随着AI技术的发展，广告投放策略也在不断进化。腾讯近期开源的10亿参数文生3D动作模型HY-Motion1.0，不仅在游戏开发中展现出巨大潜力，也为广告投放提供了新的思路。本文将探讨这一技术如何助力精准营销，降低客户获取成本（CPA），实现高效获客。

In a futuristic city, a high-tech building's screen displays AI-generated 3D animation ads, drawing the attention of passersby.

腾讯开源HY-Motion1.0：广告创意的革命

随着AI技术的不断进步，广告创意的方式也在发生变革。腾讯开源的10亿参数级文本到3D动作生成大模型HY-Motion1.0，为广告创意带来了新的可能。该模型通过自然语言生成逼真的3D动作，可以帮助广告主快速创建生动的广告素材，提升广告的吸引力。例如，通过简单的一句话描述，HY-Motion1.0可以生成一段人物跑步、坐到椅子上或者双腿跳动的流畅动作，这些动作可以直接应用于广告视频中，无需复杂的后期制作。

精准触达目标人群：AI预测模型的应用

AI技术在广告投放中的另一个重要应用是精准触达目标人群。传统的广告投放往往依赖于人工经验，而基于AI的预测模型可以通过分析用户的行为数据，精准筛选出潜在客户。HY-Motion1.0的开源，不仅可以生成高质量的广告内容，还可以通过数据分析，预测用户对特定广告的反应，从而优化广告投放策略，提高点击率和转化率。例如，通过分析用户在社交媒体上的行为，AI模型可以识别出对健身感兴趣的人群，并向他们推送健身相关的产品广告。

降低CPA：AI优化广告投放的经济效应

广告投放的最终目标之一是降低客户获取成本（CPA）。AI技术通过精确匹配广告与目标受众，可以显著降低无效广告的投放比例。HY-Motion1.0模型在生成高质量广告内容的同时，还可以通过优化广告投放算法，降低广告的CPA。例如，对于一个在线零售平台，AI模型可以识别出购买意图较高的用户，并在合适的时间和地点向他们推送促销信息，从而提高广告的转化率，降低获客成本。

跨平台广告投放：HY-Motion1.0的多应用场景

HY-Motion1.0模型不仅在游戏开发中表现出色，其生成的高质量3D动作还可以广泛应用于广告投放。无论是社交媒体、视频平台还是电商平台，HY-Motion1.0都可以生成符合平台特性的广告素材。例如，在社交媒体上，通过生成动态的3D人物动作，可以吸引用户的注意力，提高广告的观看率。在视频平台上，生成的高质量3D动画可以用于广告植入，提升品牌的曝光度。在电商平台上，3D动画可以用于产品展示，增加用户的购买意愿。

未来展望：AI技术在广告投放中的无限可能

展望未来，AI技术在广告投放中的应用将更加广泛。随着技术的不断成熟，AI模型将能够更准确地理解用户需求，生成更加个性化的广告内容。HY-Motion1.0作为一款开源的10亿参数级模型，将为广告创意和技术开发提供强大的支持。未来，广告主不仅可以使用AI生成高质量的广告内容，还可以通过AI分析用户行为，实时调整广告投放策略，实现精准营销。这将为广告行业带来前所未有的变革，提高广告的效果和效率，降低企业的营销成本。

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