AI+Marketing New Opportunities: Acquisition and Utilization of LinkedIn Customers

With Alphabet’s first-quarter report revealing its AI feature reached 1.5 billion MAUs, this marks a new opportunity for the AI+marketing field. This article explores how AI can help businesses efficiently acquire and utilize LinkedIn customer resources, accelerating business growth.

Alphabet AI Features Reach 1.5 Billion MAUs: A New Chapter for AI+Marketing

Recently, Alphabet reported that its AI overview has reached 1.5 billion monthly active users. This milestone signifies an increasing user reliance on AI assistants for information, opening a new chapter for AI+marketing. Leveraging AI, companies can engage potential customers more effectively on platforms like LinkedIn through personalized recommendations and precise targeting. For instance, machine learning algorithms analyze user behavior data to better understand needs, creating targeted marketing strategies.

AI+Marketing: Precise Targeting of LinkedIn Customers

In the competitive market, accurately identifying potential customers is key to boosting marketing efficiency. AI technology significantly contributes here. Using deep learning algorithms, businesses can automatically gather and analyze LinkedIn user data such as job roles, industries, and interests to build detailed user profiles. This not only helps find high-quality leads but also enables personalized content creation. For example, a B2B company achieved a 20% increase in conversion rates by using AI tools to segment target audiences on LinkedIn.

Automation Tools: Streamlining Marketing Processes

Traditional marketing activities often require substantial manual effort, which can be time-consuming and error-prone. AI technologies have transformed this landscape. Now, AI-based automation tools handle email sending, social media posting, and data analysis seamlessly on platforms like LinkedIn. Tools like “ZhaoCaoyao,” an intelligent CRM tool, automate the entire process from lead generation to customer conversion, enabling businesses to focus on creativity and service quality while reducing repetitive tasks.

Using AI to Optimize Content Creation

High-quality content is essential for attracting and retaining user attention. However, creating user-desired content can be challenging. AI provides significant support in content creation. Natural Language Generation (NLG) technologies automatically generate articles, video scripts, and social media posts based on user preferences. Features like “Photo Q&A” recognize image elements and provide relevant background information or product recommendations, enriching user interaction experiences.

The Future Outlook of AI+Marketing

Despite significant achievements in various industries, the potential of AI+marketing remains vast. As foundational technologies such as big data and cloud computing advance, future AI+marketing will become smarter and closer to users. AI will deepen user behavior understanding, helping businesses predict market demands more accurately and layout strategies accordingly. It will also promote cross-platform integration, breaking down data silos and facilitating more efficient data sharing and collaboration. Companies should embrace these changes, continuously exploring innovative models for growth.

In the practice of AI + marketing, we have seen significant potential in customer acquisition and utilization. To further assist businesses in their digital marketing strategies, we recommend Bay Marketing. Bay Marketing is an advanced and intelligent email marketing tool designed for modern enterprises, aiming to help businesses accurately obtain potential customer information, build a smart customer data ecosystem, and explore new customers through efficient email campaigns.

The advantages of Bay Marketing include:

• High delivery rate: As long as the content is legal and complies with regulations, and there are no large-scale complaints, the delivery rate can reach over 90%.
• Flexible billing model: Billing based on the number of emails sent, no time restrictions, and you can choose when to send emails freely.
• Wide applicability: Suitable for various sectors such as e-commerce, cross-border e-commerce, internet finance, and education training.
• Global coverage: Uses global servers to deliver emails smoothly, helping expand your global market.
• Comprehensive data analysis and optimization: Deeply analyzes user behavior and delivery data through smart email marketing API to continuously optimize your email marketing strategy.

If you would like to learn more, please visit the Bay Marketing website for more details.