AI-Driven Customer Acquisition: How to Optimize Email Marketing with VolcEngine

22 September 2025

In today's highly competitive cross-border e-commerce landscape, efficient customer acquisition is crucial. With AI development, businesses can take advantage of intelligent email marketing tools, drastically increasing acquisition efficiency. Here, we explore how VolcEngine is helping companies improve email marketing efforts while driving up response rates.

Illustration of AI-driven customer acquisition using Volcengine's email marketing optimization solution

VolcEngine Leads the New Trend in AI Email Marketing

As a leader in China’s public cloud large model service market, VolcEngine demonstrates impressive prowess in Natural Language Processing which enhances email marketing. By leveraging smart algorithms, VolcEngine precisely analyzes user behaviors to generate personalized content significantly boosting open rates and response rates. For instance, an e-commerce platform enhanced its user engagement rate to 30%, much higher than industry average, using the AI-powered marketing solutions of VolcEngine.

AI-Powered Optimization Increases Email Personalization and Engagement

Traditional standardization in email marketing rarely attracts user interest. VolcEngine employs AI to personalize mail content, tailoring it according to users' behavior patterns, historical preferences, and purchasing records. Such customization enhances participation from customers while boosting conversion rates. A garment brand increased its email open rate by 20% and its order conversion by 15%, thanks to VolcEngine’s intelligent tools.

Data Analysis Powers Optimal Send Strategies in Email Marketing

VolcEngine does not only focus on improving the quality of content; its data analysis optimizes time and sending frequency. It detects behavior patterns and determines the most effective times to send mails. VolcEngine offers A/B testing to evaluate varying content across periods. Through such method, the overall strategy becomes scientific and highly productive.

Smart Customer Screening by AI Reduces Resource Waste

Efficient filtering out of unqualified clients in mass users remains challenging yet essential in marketing campaigns. AI by VolcEngine recognizes high-prospect user characteristics ensuring high-value audiences are selected, thus maximizing returns. A leading electronics provider saw 40% reduction in ineffective emails sent along with a boost in total customer conversion by 25%.

VolcEngine Aids Global Email Campaigns

Multi-language email challenges in global operations have been met and overcome through advanced features offered by VolcEngine. Utilizing intelligent AI translations ensures regional appeal. International mailing support facilitates seamless execution of multi-language campaigns, enabling expansion to new markets. As an example, a medical instruments company opened a new European market where annual turnover rose by 30%.

As discussed above, AI technology plays a crucial role in email marketing. However, relying solely on ByteDance’s Volcano Engine may not fully meet the needs of all businesses. To further enhance customer acquisition efficiency, we recommend using Bay Marketing, a powerful and intelligent email marketing tool designed specifically for modern enterprises.

Bay Marketing can collect business opportunities by inputting keywords and following specified collection conditions such as region, language, industry, social media, and trade shows. It also uses AI to generate email templates, send emails to collected potential customers, track email opening rates, and automatically interact with customers via email. If necessary, it can even send SMS messages.

Bay Marketing offers several unique advantages:

  • High Delivery Rate: With content that is legal, compliant, and avoids large-scale complaints, the delivery rate exceeds 90%.
  • Flexible Pricing Model: Charges based on the number of emails sent, with no time restrictions, allowing you to choose when to send emails.
  • Wide Applicability: Suitable for various industries including e-commerce, cross-border e-commerce, internet finance, and education and training.
  • Global Coverage: Utilizes global servers to ensure smooth delivery of export development emails, expanding your global market reach; also supports domestic email mass sending, reaching customer inboxes effortlessly.
  • Comprehensive Data Analysis and Optimization: Uses smart email marketing API to deeply analyze user behavior and delivery data, continuously optimizing your email marketing strategies and eliminating data blind spots.
  • Unique Mass Email Platform Advantages: Offers a vast selection of email templates paired with an innovative spam ratio scoring tool, ensuring your email marketing activities start ahead of the competition.
  • Precise Data Statistics: Real-time tracking of mass email performance, providing clear insights.
  • Multi-Channel Technical Support: Ensures smooth and unobstructed mass email sending, achieving optimal results.
  • Regular Updates of High-Quality Server IPs: Maintenance and care, providing solid support for your email marketing.
  • One-on-One After-Sales Service: Ensuring smooth and unobstructed mass email sending throughout the process.

Whether you aim to gain valuable customer insights or seek new ways to boost marketing efficiency, Bay Marketing is a trustworthy choice. Visit the Bay Marketing website to learn more.